Match Machine was a Facebook app created to bring attention to the premiere of MTV’s new dating show Are You the One?. Through a sophisticated algorithm, users could find out their perfect match among their Facebook friends. The results were good enough to achieve a 19 percent conversion rate from visit to share, and Match Machine went viral.

The Match Machine had more than 48 million users between its launch in January 2014 until its end in May 2015, generated over one billion impressions on Facebook, and contributed to Are You the One? being renewed for another season.

I did the development on the project, including Facebook Graph API integration and matching algorithm. Match Machine was built on a PHP based back-end. I was also responsible for operations and maintenance throughout the lifetime of the app.

Match Machine

Har vi ditt lösenord? was a service to complement SVT Dold’s reportage on password security. Users could inquire whether their login details were part of the over 1 billion accounts that SVT compiled from data breaches. If the login details were found, the user could request an email with information about the hacked websites, and instructions on how to improve the user’s password security.

2 million people (1/5 of the Swedish population) used the service during its 9 day campaign period. It was the main topic in the Swedish media on its launch day.

I did the web development and was responsible for operations during the campaign. The service was built on Django.

Har vi ditt lösenord?

The website Svenska löpare gives access to all running races, trainings and events organized by the Swedish Athletic Association and its members. The goal of Svenska löpare is health promotion and social gathering through running.

Svenska löpare is a long term project. It’s now in its second year and we’re seeing strong growth primarily from organic search. We’re also rolling out a feature where race organizers can log in and customize their pages.

I did the interaction design, web development, and some project management. Svenska löpare is built on WordPress. React is used for the more advanced front-end functionality.

Svenska löpare

Utmanare Redo ("Contender Ready") was a campaign with the goal of attracting the fitness audience to the TV show Gladiatorerna ("The Gladiators"). We created a website where gladiators challenged the public in weekly fitness exercises. By accepting the challenge visitors could realize the level of fitness required of the gladiators, thus changing their opinion on them, from pure muscle mass to actual athletes.

The website attracted over 100,000 visitors with an average session duration of three minutes. The number of streams started on TV4 Play rose by 15 % due to Utmanare Redo.

I was on the creative team and responsible for the development of the website. The front-end is built with React. All animations are CSS based and the website relies heavily on the HTML5 video elements for visuals and gladiator challenges. The site runs on a PHP back-end developed by More Digital Studio.

Utmanare redo

Needs More JPEG is a web service created as a reference to the "Needs More JPEG" 

. Upload your image, and the service will completely ruin it for you. Despite its limited utility roughly 20,000 people a month seem to like it.

Match Machine

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Har vi ditt lösenord?

Svenska löpare

Utmanare redo

Needs More JPEG